Achso, Cool
Achso, Cool is a multimedia magazine concept that was developed on the basis of publications by the Umweltbundesamt, the German Environment Ministry.
How we can act effectively to protect the climate is a major topic of controversy. A well-founded factual basis is essential for illuminating problems and developing solutions.
2023 | Project with Antonia Stallmann
The Umweltbundesamt publishes observations, assessments and information for the public.
In order to make this complex information more accessible to a young target group, we developed a concept that summarizes and visualizes their publications in an accessible way.
By focussing on a combination of scientific and entertaining articles, reports, infographics and a tonality that is tailored to the target group, an easy introduction to complex topics is provided.
To enhance the exchange of ideas, there is an Instagram channel and a website in addition to the magazine, where content is presented in more detail and current developments are discussed.
Achso, Cool
Achso, Cool is a multimedia magazine concept that was developed on the basis of publications by the Umweltbundesamt, the German Environment Ministry.
How we can act effectively to protect the climate is a major topic of controversy. A well-founded factual basis is essential for illuminating problems and developing solutions.
2023 | Project with Antonia Stallmann
The Umweltbundesamt publishes observations, assessments and information for the public.
In order to make this complex information more accessible to a young target group, we developed a concept that summarizes and visualizes their publications in an accessible way.
By focussing on a combination of scientific and entertaining articles, reports, infographics and a tonality that is tailored to the target group, an easy introduction to complex topics is provided.
To enhance the exchange of ideas, there is an Instagram channel and a website in addition to the magazine, where content is presented in more detail and current developments are discussed.